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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 8THE KEY STAKEHOLDERS: Your Employees

Keith BurtonPresidentInsidedge

Pottinger’s Entry is an arched passageway that knifes into Belfast, Ireland’s onetime waterfront streets that snake between warehouse blocks, and proceed down to the quayside that was destroyed by a German aerial assault in World War II. It remains the gateway through which multiple generations have connected to the world of commerce, social trends, lifestyle interests and sources of knowledge that fueled their lives. Pottinger’s Entry was named for a prominent local family, one of whose number was Sir Henry Pottinger, the first Governor of Hong Kong and the man who, coincidentally, forced the Chinese Imperial government to give up the island (Figure 8.1).

FIGURE 8.1 ...

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