December 2011
Intermediate to advanced
640 pages
41h 57m
English
book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition
by Clarke Caywood
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CHAPTER 35SPORTS MARKETING: Champion Communicators
A STRATEGIC APPROACH TO SPORTS PUBLIC RELATIONS
Sports public relations is one of the fastest-growing segments of the PR industry. This arena is defined by the use of public relations tactics to achieve the communications objectives of a team, venue or property and/or to support and enhance the sports marketing activities of a company or brand.
Over the past two decades, spending in sports sponsorship has continued to increase. Throughout the 2008–2010 economic recession, sponsorship was one of the few forms of marketing in which spending remained in positive territory. With sports sponsorship engagement comes activation ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.