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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 53IMMERSIVE 3-D VIRTUAL WORLDS: Avatars at Work

Anders Gronstedt, Ph.D.Chief Executive OfficerThe Gronstedt Group

Social media is a river, and virtual worlds are an island—a place you go with intent, for context, to stop, to have rich discussions and dialogue, to participate in stories.

—Dough Thompson (aka Dusan Writer)1

Few breakthrough ideas have ever been conceived, and no relationships or communities have ever been built while staring at the phone and talking to disembodied voices on a phone call, watching a death-by-Power-Point webinar drone-a-thon through WebEx or participating in a TelePresence video conferencing session that brings the drama and depth of a C-SPAN program.

So, how do you build dialogue and collaborate and innovate ...

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