Graphic Design That Works

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

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Text (DS)

Adams Outdoor Advertising

Client

Adams Outdoor Advertising is an Atlanta-based

company specializing in billboard advertisements.

CREATIVE D IRECTOR

Kevin Wade

DESIGNER

Martha Graettinger

FIRM

Planet Design Company

Process

The biggest challenge in developing the logo was finding a way to combat the nega-

tive stereotypes surrounding the billboard advertising industry, says Kevin Wade, a

principal at the Madison, Wisconsin-based Planet Design. “Billboards tend to be a

medium used only after a company has decided to use television, print, or radio

advertising,” he explains. ...