April 2006
Intermediate to advanced
352 pages
13h 20m
English
Content preview from Graphic Design That Works
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La Bicyclette
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:64
Text (DS)
Client
La Bicyclette is a French cafe
and bakery located in Manhattan.
DESIGNER
Felix Sockwell
FIRM
Felix Sockwell Creative
Process
In developing a logo for a new French cafe, designer Felix Sockwell began with a
series of pencil sketches of different types of bicycles in a variety of drawing styles.
Of these, he deemed the designs composed out of the bare minimum of lines the
most successful, feeling they best reflected the simple charm of the neighborhood
cafe. As he further reworked the design, a concept emerged: by replacing parts of the
bicycle’s outline ...