April 2006
Intermediate to advanced
352 pages
13h 20m
English
Content preview from Graphic Design That Works
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Marketsnatchers
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:68
Text (DS)
Client
Market Snatchers is a provider of logo imprinted
products for use in corporate promotions.
DESIGNER
Kevin Hall
FIRM
Kevin Hall Design
Process
When Market Snatchers came to Kevin Hall Design in search of a logo, the company
was hoping for a mark that would appeal to small and mid-size businesses and have
a friendly, rather than corporate, feel to it. To designer Kevin Hall these general cri-
teria called to mind the phrase “a design with a human touch,” and led to the idea of
incorporating an image of a hand into the mark. Sketches led to further ...