Graphic Design That Works

Sageo

DW)

ge:50

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:120/163 Page:51

Text (DS)

Client

Sageo is an e-commerce venture that helps

employers buy and manage benefit packages

for employees and retirees.

PROJECT D IRECTOR

Paul Travis

FIRM

MetaDesign

Process

When Hewitt Associates set out to launch a new e-commerce venture specializing in

employee benefit packages, the human resources consultancy turned to MetaDesign

for help in creating a corporate identity for itself. The goal, says MetaDesign project

director Paul Travis, was to create an identity that conveyed both dependability and

approachability. “The venture was aimed at a mature audience ...