Graphic Design That Works

W)

58

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:120/163 Page:159

Text (DS)

Another way

HOW

makes sure the magazine reflects

the design excellence it showcases is through type.

During the redesign, the team chose faces that were

modern, flexible, and interesting, yet would be consis-

tent and identifiable from issue to issue.

ITC Bodoni serves as

HOW’s

no-nonsense body text,

while a medium-weight, versatile sans-serif font

called DIN stands in as headlines, subheads, and side-

bar copy. Hawk takes liberties with the copy, switching

back and forth between all caps and initial caps with

the sans serif, for instance, or manipulating the serif ...