April 2006
Intermediate to advanced
352 pages
13h 20m
English
Content preview from Graphic Design That Works
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EarthSmartCars
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:52
Text (DS)
Client
Launched by the environmental group Natural
Resources Defense Council (NRDC), EarthSmartCars is
a campaign that aims to educate the public about the
importance of environmentally friendly cars and to
push for legislation that would require cars to
be built with reduced emissions.
ART DIRECTOR
Bethlyn B. Krakauer
DESIGNERS
Bethlyn B. Krakauer, Lee Lipscomb
ILLUSTRATOR
Leo Espinosa
FIRM
i.e. design
Process
Art director Bethlyn B. Krakauer and her team experimented with several approach-
es before coming up with the final design. One focused on the environment ...