Graphic Design That Works

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:120/163 Page:194

Text (DS)

leatherman tool group, inc.

Traditional and Sporty

Leatherman Tool Group, Inc., is expanding its offerings

to include an entirely new and more fashionable product

line called Juice. This dual-purpose product brochure

not only features the Leatherman Classic line but also

introduces the innovative Juice series of products to a

broader base of customers. “We collaborated with the

client, discussing the objectives of the new line. We

came back to them and presented three ideas,” notes art

director Lisa Cerveny. “One of them was pretty interesting,

but too much of a leap ...