Graphic Design That Works

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

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catherine macdonald & associates

Evolving Design

Garden designer Catherine MacDonald was looking for a

provocative and memorable brochure that would appeal to

an upscale clientele. “This was a very interesting client, a

Renaissance woman. She was an artist, author, and lecturer,

with garden design being her primary focus,” recalls creative

director Rik Klingle. “She did not want to be portrayed as a

gardener. It is a higher level that she brings to a project.”

Prior to creating the piece, the designers spent time

discussing the role of a garden designer and the artistic ...