Graphic Design That Works

Cyberjack

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

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Client

Cyberjack is a London-based Web hosting company.

DESIGNER

Paul Howalt

FIRM

Howalt Design

Process

Two design parameters drove the project. First, the logo’s form had to be simple

enough to be readable on the Web, and second, the logo’s look had to suggest the

high-tech industry without, both client and designer agreed, relying on over-used

clichés such as swooshes or spheres. As a starting point, designer Paul Howalt creat-

ed preliminary sketches of abstract shapes that he hoped would evolve into a work-

able design. While continuing to refine ...