Graphic Design That Works

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Job:12-84823 Title:RP-Graphic Design That Works

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What Works

“The fact that it incorporates the needs, vision, and ambitions of seventeen

previously independent equestrian associations helped make it successful, but

also the possibility and range of the logo form itself,” says Citroen on why the logo

works so well. “It is serious enough to depict the focus and discipline inherent in

world-class equestrian sport, and it is congenial enough to depict the devotion and

affection implicit in young riders and hobbyists.

“The result was that within a remarkably short period of time, we developed a

unified style and ...