Graphic Design That Works

Experience Music

DW)

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Job:12-84823 Title:RP-Graphic Design That Works (LDW)

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Text (DS)

Client

The Experience Music Project (EMP) is an interactive

music museum in Seattle, Washington.

ART DIRECTOR/DESIGNER

Ray Ueno

FIRM

The Leonhardt Group

Process

When Paul Allen, the co-founder of Microsoft, began to develop the Experience

Music Project, a music museum devoted to American jazz, R&B, and rock and roll, he

commissioned the architect Frank Gehry to design a building for it that would some-

how capture the fluid, ever-changing nature of music, and hired the Seattle-based

consultancy The Leonhardt Group to create a similarly progressive ...