Graphic Design That Works

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:163/120 Page:130

Text (DS)

The way a magazine’s design changes over its life can be a sign of the

times—a reflection of trendy fonts and colors or developments in printing

technology, for example.

But publication insiders know that a magazine’s evolution also reflects

more personal development. The comings and goings of editors, publishers,

and art directors, gradual shifts in audiences’ needs, changing ownership

of publishing companies, and the magazine’s financial growth or decline

have a great impact on how each magazine looks from year to year.

Magazine staffers may look back proudly over ...