Graphic Design That Works

Levi’s

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:120/163 Page:82

Text (DS)

Client

Levi’s is a 128-year-old company specializing in

casual wear.

ART DIRECTOR

Joel Templin

CREATIVE D IRECTOR

Brian Collins

DESIGNER

Paul Howalt

FIRM

Howalt Design

Process

For designer Paul Howalt, the project’s biggest challenge was coming up with a visu-

al language for the future, one that felt new but also familiar. For inspiration, he

turned to the 1960’s sci-fi cult classic

Lost in Space

, a television series about a family

marooned in space, and made a series of pencil sketches based on the show’s cos-

tumes. He then refined the sketches in Illustrator, transforming ...