Graphic Design That Works

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Job:12-84823 Title:RP-Graphic Design That Works

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Tips from the experts Get close...get involved...make it easy

GET UP-CLOSE AND PERSONAL

Don’t hesitate to bring photography up

close if the application calls for it. Close-

ups can bring the prospect into the experi-

ence.

MAKE DETAILED COPY EASY TO READ

Use lots of white space and stagger paragraphs to make copy-heavy

pages less intimidating and easy to read and navigate.

COLOR-PROOF PHOTOS

If your photo looks lackluster, so will your product. Be sure

colors are as sharp and vivid as they should be.

MAKE IT EASY FOR AGENTS OR DISTRIBU-

TORS TO SELL YOUR PRODUCT

Travel agents ...