Graphic Design That Works

Lightflow

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

175# Dtp:120/163 Page:14

Text (DS)

Client

Lightflow is an online company that

provides help in using the Internet.

CREATIVE D IRECTOR

Carlos Segura

DESIGNER

Tnop Wangsillapakun

FIRM

Segura Inc.

Process

From the beginning, the notion of simplicity drove the design process. In part, this

was due to practical reasons, says designer Carlos Segura, who led the project: Since

the mark would be used on the Web, its form had to be streamlined in order to work

well across a range of computer platforms and to allow for the possibility of anima-

tion in the future. Simplicity was also important for concept ...