Graphic Design That Works

Pluto’s

Job:12-84823 Title:RP-Graphic Design That Works (LDW)

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Client

Pluto’s is a San Francisco-based restaurant that serves

healthy fast food.

DESIGNER

Mitchell Mauk

FIRM

Mauk Design

Process

The only specific request the client gave designer Mitchell Mauk was to create some-

thing “fun,” to which Mauk added “but not trendy” so that the logo would not

become outdated quickly. With these parameters, Mauk decided on an approach that

would mix and match past design styles in order to create a fresh-looking hybrid.

Drawn to the biomorphic forms popular in the late 1950s, both for their playful

look—“some of the shapes ...