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Principles of Risk Management and Insurance, 13th Edition by Michael McNamara, George E. Rejda

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Types of Marketing Systems

Marketing systems refer to the various methods for selling and marketing insurance products. These methods of selling are also called distribution systems. Insurers employ actuaries, claims adjusters, underwriters, and other home office personnel, but unless insurance policies are profitably sold, the insurer’s financial survival is unlikely. Thus, an efficient distribution system is essential to an insurance company’s survival.

Life Insurance Marketing

Distribution systems for the sale of life insurance have changed dramatically over time. Traditional methods for selling life insurance have been substantially modified, and new marketing models have emerged. It is beyond the scope of the text to discuss all distribution ...

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