March 2016
Intermediate to advanced
700 pages
144h 54m
English
Content preview from Principles of Risk Management and Insurance, 13th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Types of Marketing Systems
Marketing systems refer to the various methods for selling and marketing insurance products. These methods of selling are also called distribution systems. Insurers employ actuaries, claims adjusters, underwriters, and other home office personnel, but unless insurance policies are profitably sold, the insurer’s financial survival is unlikely. Thus, an efficient distribution system is essential to an insurance company’s survival.
Life Insurance Marketing
Distribution systems for the sale of life insurance have changed dramatically over time. Traditional methods for selling life insurance have been substantially modified, and new marketing models have emerged. It is beyond the scope of the text to discuss all distribution ...
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