The Four Colors of Business Growth

xi

In the summer of 1996, I moved as a senior faculty member to The

University of Michigan Business School, and over the better part of the

next decade I worked closely with three very talented colleagues on issues

of organization, change, culture, and growth. These colleagues were Kim

Cameron, Bob Quinn, and Jeff DeGraff. Our work was with various com-

panies in the context of leadership development programs. Over the

course of that collaboration, we developed a robust and holistic frame-

work, called the Competing Values Framework (CVF) for Growth, and I

have used it ever since in work I have done with many organizations