
CHA PTER 2: Growth Comes in Four Colors18
in a more holistic way than traditional accounting measures of per-
formance permit. It was also aggressive in recognizing the enormous
market potential of bottled water and gaining a foothold in that mar-
ket with Dasani.
Berkshire Hathaway, with Warren Buffett at the helm, has been in the
top quartile of rms in terms of delivering shareholder returns for over
four decades. It has used prudent nancial management and acquisi-
tions as a way to sustain impressive growth. For example, witness the
way the company stepped up the growth rate at Geico, an insurance
company it acquired a ...