August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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The Four Colors of Business Growth
© Elsevier Inc. All rights reserved.
2011
The officer of every corporation should feel in his heart—in his very
soul—that he is responsible, not merely to make dividends for
the stockholders of his company, but to enhance the general
prosperity and the moral sentiment of the United States.
– Adolphus Green, founder, Nabisco
Jarden Corporation grew its revenues from $305 million in 2001 to
$4.7 billion in 2007. This growth earned it a spot on the Fortune 500
for the rst time.
1
Much of this growth was achieved through the acqui-
sition of underperforming brands. The company now markets mor
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.