August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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CHA PTER 8: Ideas for Blue Growth Strategies106
As a consequence of implementing this strategy, General Dynamics’ sales decreased
66% from $9.5 billion in 1991 to $3.2 billion in 1993. Anders remarked, “Although human
and physical assets would ultimately have to leave the industry, GD’s assets were in
general being consolidated into other companies.”
Even before the results of the company’s organizational change plan and strategy
were known, three Wall Street firms put General Dynamics on their “buy list.” Why?
Because of the new incentive plan focusing on shareholder wealth, the reduced
capital and R&D spending, ...
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