August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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CHA PTER 8: Ideas for Blue Growth Strategies112
But the development that shook the world of cricket to its very foun-
dations was the formation of the Indian Premier League (IPL) by a
man named Lalit Modi.
10
The IPL is an eight-team league in which the
teams are owned mostly by Indian industrialists and lm stars. Players
from all over the world are recruited to play. The format is the shortest
ever in cricket—a game takes only three hours. Moreover, the focus is
on entertainment. With cheerleaders and the like, the setup is more
like an NFL football game than a cricket match.
The major source of revenue is expected to
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