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The Four Colors of Business Growth
© Elsevier Inc. All rights reserved.
2011
There was neither nonexistence nor existence then;
there was neither the realm of space nor the sky which
is beyond. What stirred? Where? In whose protection?
Was there water, bottomlessly deep?
– Na¯ sadı˜ya in The Rig Veda, as translated
by Wendy Doniger O’Flaherty
In this book we have examined the four growth strategies that organi-
zations can employ to grow the top line. We color-coded these strate-
gies: Yellow, Red, Blue, and Green (see Figure 10.1). Each of the four
quadrants has its virtues. And its negative zone too, if you take it too
far and drift to the ...