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The Four Colors of Business Growth
book

The Four Colors of Business Growth

by Anjan V. Thakor
August 2011
Intermediate to advanced
184 pages
5h 10m
English
Elsevier Science
Content preview from The Four Colors of Business Growth
Lessons 51
under-communicate the organization’s growth strategy by a factor of
5 or 10! In the next chapter, we will discuss in detail how to use the
CVF to communicate effectively. That is, we come back to Step 7 of the
seven-step strategy formulation process. This step is critically impor-
tant for successful strategy execution.
LESSONS
There are four key takeaways from this chapter.
n
Identify your core competence and the associated key value
driver—what it is, what its color is, and how it is related to your
organization’s core competence.
n
Develop a growth strategy anchored by this value driver. The color
of the value driv ...
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Publisher Resources

ISBN: 9780123852397