
Lessons 51
under-communicate the organization’s growth strategy by a factor of
5 or 10! In the next chapter, we will discuss in detail how to use the
CVF to communicate effectively. That is, we come back to Step 7 of the
seven-step strategy formulation process. This step is critically impor-
tant for successful strategy execution.
LESSONS
There are four key takeaways from this chapter.
n
Identify your core competence and the associated key value
driver—what it is, what its color is, and how it is related to your
organization’s core competence.
n
Develop a growth strategy anchored by this value driver. The color
of the value driv ...