The Four Colors of Business Growth

CHA PTER 10: Wrapping Up142

If an organization has insufcient Red, it can experience catastrophic

failure. But too much Red can make it a stiing bureaucracy.

INTERPENETRATION OF OPPOSITES:

EMBRACING THE PARADOX

Although at the rst level, the Competing Values Framework (CVF)

points to the tensions that exist between diagonally opposite quad-

rants, an elemental truth is that the best-in-class are able to embrace

the paradox. Achieve an interpenetration of opposites. That means

developing a strong growth strategy in one quadrant but using the

tools of the diagonally opposite quadrant to enhance it.

The rst