The Four Colors of Business Growth

CHA PTER 6: Ideas for Yellow Growth Strategies74

BEYOND ABUNDANCE—OTHER ASPECTS

OF A YELLOW CULTURE AND GROWTH

STRATEGY

At its core, a Yellow growth strategy is based on three principles: employee

engagement, integration, and teamwork. In this sense, one can think of

Yellow as enhancing a growth strategy of any other color. It is a cultural

orientation that wraps around any growth strategy and gives it legs.

To see the power of employee engagement, integration, and teamwork—

all of which are fueled by an abundance approach—think of the McKinsey

and Ericsson examples in Chapter 2. In the case of McKinsey, these ele-

ments help with emplo