
What a Strong Yellow Culture Does for Organizations 75
WHAT A STRONG YELLOW CULTURE
DOES FOR ORGANIZATIONS
Organizations that have strong Yellow cultures have numerous advan-
tages. Consider what happened in the U.S. airline industry after
September 11, 2001. The terrorist attacks adversely affected the entire
industry. Every airline downsized. Since the “short-haul” airlines were
the most adversely affected—it’s relatively easy for someone to drive
from St. Louis to Kansas City rather than y—these airlines felt the
most pressure to downsize. Two major airlines in this category were
Southwest and US Ai ...