August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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CHA PTER 9: Ideas for Green Growth Strategies136
The distinction between assumptions and facts becomes blurred.
You take the existing assumptions as inviolable rules. You think like
everybody else. To innovate, you have to assume that the status quo is
wrong. This is the mindset one needs to innovate. In fact, this may well
be the reason why some of the most innovative ideas may be brought
to you by people outside your organization.
THE PROCESS OF INNOVATION
Although innovation is Green, the process of innovation involves all
four quadrants. This is shown in Figure 9.12. Every great innovative
organization ...
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