
CHA PTER 5: Alignment for Growth64
The next step is to discuss what it means to be more Yellow and more
Green. There are no canned answers here. The behavioral and other
changes needed to make one organization more Green may be quite dif-
ferent from those needed to make some other organization more Green.
It is just as important to discuss what it means to be less Red and what
it does not mean. For example, no organization I know wants to be less
efcient—that’s not what people mean when they say they want the
organization to be less Red.
Out of these discussions emerges a picture of the behavioral and other
changes needed ...