August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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CHA PTER 6: Ideas for Yellow Growth Strategies68
There is an airline in India called Jet Airways. Take any domestic ight,
any time, for any duration, and you’ll experience superior customer
service. If you are used to the kind of service one typically gets y-
ing coach on any U.S. or European carrier, you will be blown away.
Jet Airways has an extremely friendly crew that is eager to be of serv-
ice. The Yellow part of the culture shows! Flights depart on time; bags
don’t get mishandled; and a hot meal is served on even short hops of
less than an hour’s duration. In coach! Jet Airways has grown rapidly
and ...
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