
CHA PTER 7: Ideas for Red Growth Strategies86
relentless focus on quality resulted in consistently high-quality beer—
good enough to help the company capture more than 50% market
share in the United States.
WHAT IS A CULTURE FOCUSED
ON EXECUTION?
When a culture is focused on execution, employees take ownership of
the execution agenda. There are well-dened metrics to measure out-
comes. There is accountability. There is autonomy. There are rewards for
executing according to plan and for exceeding targets. And there are
punishments for failing to do so.
Those in charge of execution are convinced of the importance ...