
CHA PTER 10: Wrapping Up144
How do you run the business differently if managing cash ow is a
key goal? Knowledge and teaching are part of Yellow. He signicantly
reshufed his top management team. He reengineered the compensa-
tion structure. He sent his senior executives for an executive education
program for week at a top business school.
DESIGNING AND IMPLEMENTING
A GROWTH STRATEGY
How does your organization go about crafting and implementing a
growth strategy? Given in Figure 10.3 is a ve-step process that is based
on our earlier discussions.
What are your
core competencies?
What is your key value?
What is your two-
bullet-point ...