August 2011
Intermediate to advanced
184 pages
5h 10m
English
Content preview from The Four Colors of Business Growth
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CHA PTER 2: Growth Comes in Four Colors24
An organization in the negative zone of Compete is a sweatshop. The
message is always: produce, produce, produce. Employees are no more
than a mere factor of production. And an organization in the negative
zone of Create is a chaotic research lab. Lots of creative activity and
energy, but little coordination. No closure on projects. Unpredictable
outcomes.
THE CVF, LEADERSHIP, AND
ORGANIZATIONAL ALIGNMENT
Leadership style is dramatically different in the four quadrants, as
shown in Figure 2.4. Although all the aspects of leadership are nec-
essary in most organizations, it
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