
Growth Strategies of Blue Companies 111
crashed more often than the mainframes. As a result, there was a lot of
important information that was now scattered across many different
machines that did not “talk to each other.”
Ruettgers’ insight was in visualizing a single storage system that could
hold data from many other computers. The problem in introducing
this new product was that it would cannibalize a successful existing
product. Nonetheless, the company decided to go ahead with the new
product—Symmetrix “open storage” systems.
My second example is less conventional. Cricket is as popular a
sport in the United ...