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3. RESULTS AND DISCUSSIONS
Using emotions is tricky. As Pieter Desmet points out, “there is no one-to-one
relationship between the design of a product and the emotion it elicits. An emotion
is not elicited by a product as such, but by the appraised significance of this product
for our concerns”. The basic fact is well-known, for many products induce strong,
but contradictory emotions in different people – some loving it, some intensely
disliking it. This means that different products will satisfy different classes of
people, or different setting and usages. A colorfully decorated lunch pail would
work just as well f ...