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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
84
3.4 Search Behavior based on Differences in Five Kawaii
Categories
Next, we analyzed the search behaviors of users on the basis of the differences in
the five Kawaii categories. It is thought that the keyword and the kawaii pattern
under which a user searches for the keyword are closely related to each other. For
example, when a user looks for “skirt” under the category of kawaii (cute), he/she
thinks that “cute” is related to “skirt.” Therefore, we analyzed different keywords
for each kawaii category (Table 2). The proportion of fashion or sundry items
searched in each kawaii category was as follows: yurukawa, 48%;
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Publisher Resources

ISBN: 9781439871188