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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
480
CHAPTER 53
Toward Emotional Design:
An Exploratory Study of
iPhone 4
Bahador Saket
*
, Lim Tek Yong
*
, Farnaz Behrang
+
*
Multimedia University
Cyberjaya, Malaysia
Bahador.saket@gmail.com
, tylim@mmu.edu.my
+
Amirkabir University of Technology
Tehran, Iran
fbehrang@aut.ac.ir
ABSTRACT
Emotions are essential part of how people experience the world. This suggests
that emotions are important for the success of a product and influence the purchase
decision of users. In other words, a successful design is linked to the emotions of
user. Web reviews are important sources of information for analyzing user
experiences. In this paper, using iPhone 4
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Publisher Resources

ISBN: 9781439871188