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CHAPTER 53
Toward Emotional Design:
An Exploratory Study of
iPhone 4
Bahador Saket
*
, Lim Tek Yong
*
, Farnaz Behrang
+
*
Multimedia University
Cyberjaya, Malaysia
Bahador.saket@gmail.com
, tylim@mmu.edu.my
+
Amirkabir University of Technology
Tehran, Iran
fbehrang@aut.ac.ir
ABSTRACT
Emotions are essential part of how people experience the world. This suggests
that emotions are important for the success of a product and influence the purchase
decision of users. In other words, a successful design is linked to the emotions of
user. Web reviews are important sources of information for analyzing user
experiences. In this paper, using iPhone 4