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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
508
product concept (2). Focusing on the most important structure-strategy-
combinations (3) based on explicit meanings and on visual perception, the amount
of design alternatives is to be reduced in an early step of the PDP. In addition,
analyzing the structure-strategy-matrices is a possibility to identify systematically
innovative product alternatives. Step (4) provides valid data to select those design
alternatives provoking more positive visual emotions to the customer than others.
To exploit the gained emotional information within the overall development
process, the current communication structure has to be ...
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Publisher Resources

ISBN: 9781439871188