capable of direct control of behavior. However, interrupts from lower-levels can
direct and redirect reflection-level processing (Norman et al., 2003).
Hypothesis 5: Behavioral level design attributes will influence directly visceral
level design attributes or visceral level design attributes will influence directly
behavioral level design attributes.
Hypothesis 6 & 7: Reflective level design attributes will be influenced directly
by behavioral and visceral level design attributes.
3. METHOD
A survey of 198 (131 males and 67 females) mobile phone users was performed
about the relationship amongst pleasure and affective attributes ...