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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
227
capable of direct control of behavior. However, interrupts from lower-levels can
direct and redirect reflection-level processing (Norman et al., 2003).
Hypothesis 5: Behavioral level design attributes will influence directly visceral
level design attributes or visceral level design attributes will influence directly
behavioral level design attributes.
Hypothesis 6 & 7: Reflective level design attributes will be influenced directly
by behavioral and visceral level design attributes.
3. METHOD
A survey of 198 (131 males and 67 females) mobile phone users was performed
about the relationship amongst pleasure and affective attributes ...
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Publisher Resources

ISBN: 9781439871188