July 2012
Intermediate to advanced
788 pages
45h 47m
English
Content preview from Advances in Affective and Pleasurable Design
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179
CHAPTER 20
Evaluation of Customers'
Subjective Effort and
Satisfaction in Opening and
Closing Tail Gates of Sport-
Utility Vehicles
Taebeum Ryu, Byungki Jin, Myung Hwan Yun, Wonjun Kim
Hanbat National University
Daejeon, South Korea
tbryu75@me.com
ABSTRACT
The user’s effort of opening and closing tail gates of sport-utility vehicles (SUV) is
an important factor in the affective quality of them. The purpose of this study is to
analyze customers’ effort and satisfaction in closing and opening SUV tail gates with
related mechanical characteristics of them. About 100 participants evaluated their
subjective effort and satisfaction in closing and opening the tail gates of 42 SUVs.
ANOVA of mixed-factors design was ...
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