Advances in Affective and Pleasurable Design

585

CHAPTER 63

Psychological Factor in

Color Characteristics of

Casual Wear

Chiyomi Mizutani

1)

, Kanae Kurahayashi

1)

, Momoe Ukaji

1)

, Tetsuya Sato

2)

,

Saori Kitaguchi

2)

, Gilsoo Cho

3)

, Soonjee Park

4)

, Kanji Kajiwara

5)

1)

Faculty of Domestic Science, Otsuma Women’s University, Japan

2)

Center for Fiber and Textile Science, Kyoto Institute of Technology, Japan

3)

College of Human Ecology, Yonsei University, Korea

4)

School of Textiles, Yeungnam University Fiber, Korea

5)

Email address: [e-mail]

Innovation Incubator, Shinshu University, Japan

ABSTRACT

A human character plays a role in choosing a color of everyday dressing. The

human character test (YG test) confirmed a majority of the youth as the well-

rounded type or the aggressive type with ...