emotional responses were categorized into three levels of emotional design model,
namely visceral, behavioral and reflective.
Some categorization activity was ambiguous and difficult, so the original
sentence or paragraph is used to determine the suitable levels of emotional design.
For instance, the word “good” can be used in both behavioral and reflective levels.
When a reviewer expressed his/her emotion about retina display and said “There’s
no denying that it looks good. We haven't seen the yellow areas that users have
complained about”, then the word “good” is referred to reflective level. On the
other hand, ...