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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
485
emotional responses were categorized into three levels of emotional design model,
namely visceral, behavioral and reflective.
Some categorization activity was ambiguous and difficult, so the original
sentence or paragraph is used to determine the suitable levels of emotional design.
For instance, the word good” can be used in both behavioral and reflective levels.
When a reviewer expressed his/her emotion about retina display and said “There’s
no denying that it looks good. We haven't seen the yellow areas that users have
complained about”, then the word good” is referred to reflective level. On the
other hand, ...
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Publisher Resources

ISBN: 9781439871188