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CHAPTER 57
Effects of Unity of Form on
Visual Aesthetics of Website
Design
Ahamed Altaboli
1,2
, Yingzi Lin
1
1
Northeastern University, Boston, MA, USA
Mechanical and Industrial Engineering Department
2
University of Benghazi, Benghazi, Libya
Industrial and Manufacturing Systems Engineering Department
* Corresponding author: Tel: 1.617.373.8610, Fax: 1.617.373.2921, E-mail:
yilin@coe.neu.edu
ABSTRACT
Unity of form represents the extent to which visual objects on the screen are
related in size. High levels of unity of form can be achieved by using objects with
similar sizes on the screen and/or by reducing number of objects on the screen.
Findings of earlier observational studies suggested that unity of form has significant ...