because of their insignificant contribution to the dependent variable. Table 3 shows
the results of the multiple regression analysis for the three Kansei parameters. Of
those significant variables for ‘Hygienic’, w (0.168), m (0.109), and c (0.063)
showed positive values, while b (-0.105), r (-0.129), g (-0.183), and bl (-0.313)
exhibited negative values. The results indicated that an adhesive bandage with white
or clear color and with middle pore size could lead to the feeling of hygiene,
whereas black, grey, blue or red color should be avoided if hygienic image of the
adhesive bandage is of great concern. In regard to the dependent variable of
‘Sterilized’, findings similar to that for the variable of ‘Hygienic’ ...