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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
293
because of their insignificant contribution to the dependent variable. Table 3 shows
the results of the multiple regression analysis for the three Kansei parameters. Of
those significant variables for ‘Hygienic’, w (0.168), m (0.109), and c (0.063)
showed positive values, while b (-0.105), r (-0.129), g (-0.183), and bl (-0.313)
exhibited negative values. The results indicated that an adhesive bandage with white
or clear color and with middle pore size could lead to the feeling of hygiene,
whereas black, grey, blue or red color should be avoided if hygienic image of the
adhesive bandage is of great concern. In regard to the dependent variable of
‘Sterilized’, findings similar to that for the variable of ‘Hygienic’ ...
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Publisher Resources

ISBN: 9781439871188