were higher in women in their 40’s and 50’s than in women in their 20’s. On
the other hand, the ranks of orange were higher in women in their 20’s than in
women in their 40’s and 50’s.
As for the selection reasons, the averaged scores of women were relatively
high and women placed more importance on their total impression.
Note that because participants used different PCs for our web questionnaire
system, the colors of each display were not completely identical. The above results
should consider of this fact.
In addition, the participants of this research were limited to Japanese people.
Research with more participants including different nationalities is future work.
ACKNOWLEDGMENTS
The authors would like to ack