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CHAPTER 25
A Study on the Relationship
between Pleasures and
Design Attributes of Digital
Appliances
Sangwoo Bahn
1
, Joobong Song
2
, Myung Hwan Yun
2
, Chang Soo Nam
1
1
North Carolina State University, Raleigh, USA 27695
2
panlot@gmail.com, shedtwin@naver.com, mhy@snu.ac.kr, csnam@ncsu.edu
Seoul National University, Seoul, Korea 151-743
ABSTRACT
As the importance of affective elements of product is becoming more
emphasized, increasing number of research on affect and emotion has been
conducted for the past decade. Especially, as the pleasure is known to be at the core
of affective experience, researchers have proposed various typologies of the
pleasure. However, these conceptual typologies and their related elements have