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Advances in Affective and Pleasurable Design
book

Advances in Affective and Pleasurable Design

by Yong Gu Ji
July 2012
Intermediate to advanced content levelIntermediate to advanced
788 pages
45h 47m
English
CRC Press
Content preview from Advances in Affective and Pleasurable Design
388
CHAPTER 43
“Will They Buy My
Product?”—Effect of UID
and Brand
Manoj K. Agarwal, Alan Hedge and Sajna Ibrahim
Binghamton University, State University of New York, Binghamton, NY, USA
agarwal@binghamton.edu
Cornell University, Ithaca, NY, USA
ah29@cornell.edu
Binghamton University, State University of New York, Binghamton, NY, USA
sibrahi1@binghamton.edu
ABSTRACT
Consumer electronic products have a wide array of user interface designs
(UIDs) varying from simple/complex layouts of buttons, and touchpads to
touchscreens. This study investigates how product brand, UID, form (appearance)
and function (technological capabilities) of a product influence consumer purchase
intentions, willingness to pay (WTP) and product choices. Results ...
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Publisher Resources

ISBN: 9781439871188